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Hi, I am Roshan. I’m a product designer skilled at crafting multi-platform experiences.
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I am curious about everything.

I want to know the how & why.

I want to know how the dots connect.

For 10+ years, I’ve taken products through the complete design lifecycle – from concept to execution to evolution. My normal day involves some mix of these 3 roles - design lead, design manager and project manager. I consider the skills below to be my biggest strengths.

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Complexity Busting

Systems Thinking

Balanced Process

What am I currently doing?

I’m designing AT&T’s next generation entertainment framework from scratch. This one unified

framework supports multiple entertainment products across platforms and devices.

What am I responsible for?
define

  • Build design philosophy, create core experience framework and advocate across cross-functional teams

  • Work with key stakeholders to define product/business requirements

  • Establish scope, goals, user stories & use cases

design

  • Manage and lead design teams, from early discovery through to final design delivery

  • Define global interaction patterns across platforms

  • Set design sprint schedule, resources, workload and deliverables

  • Coordinate with research/testing peers along the design process

deliver

  • Represent design in reviews, walkthroughs and working sessions with executive, product and development teams

  • Partner with development teams as they build the services & data driving the experience

manage

  • Help designers recognize their strengths, areas of opportunity and grow their skillset. 

  • Work to shape people and process to balance the individual, team and business needs.

What does a regular day look like?

My day normally involves some mix of these 3 roles. And I switch between them all day, everyday.  

Design Lead

Are we solving the right problem? What are our design goals? What are our measures of success? What are the distinct directions we want to pursue?

Are the right people with the right tools solving this problem? Is this helping this designer grow their skills? How does this project tie into the larger goals we have for the team?

Do we have the right resources? What's our timeline? Have we included the right stakeholders? Are we managing expectations?

Design Manager

Project Manager

MY WORK

These are a few examples of my work. My role on all of them has been as the Design Lead. While the process of getting from ask to solution for each of these examples has its own unique elements, they do share a common baseline of my thinking and approach to a design problem. 

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